Some marketers see 2010 as the year when the Crisis is going to finish the job and ruin the Economy for good. Others perceive 2010 as 2 years away from 2012 and there are those who think that 2010 is going to bring more positive change than ever before.
During 2009 I finally cracked the list building code, became a better writer, my SEO and Marketing Skills gained ground and my personal life has never been sweeter.
I would like to think of myself as one of those blind optimists who believe that 2010 is going to be a prosperous, generous, profitable, exciting, magnificent, exhilarating and unpredictable period where anything is possible.
There a few changes I would like to see occur in 2010 compared to the passing year:
1. REAL testimonials
Although the new FTC rules are live, it’s only a matter of time before some wise-ass finds a loop hole and starts posting lame testimonials again.
I would like to see more internet marketers taking more responsibility for their products and the results their products can produce for their customers. Most of the testimonials we see nowadays are either gathered on the Warrior Forum or through vendors’ friends and colleagues.
I would like to see genuine, REAL testimonials which weren’t crafted for converting new customers, but those that were expressed during the moment of absolute joy of witnessing the actual documented result with a certain product.
I would like to see people’s responses after they’ve actually paid for the product and not for getting it for free-that would make an outstanding difference in our marketplace. More than 75% of all lame ass products would be gone and we would only be left with high quality stuff that’s really worth the investment.
2. Higher Marketing Standards
In 2009 anyone could become an affiliate marketer or a vendor for any product. They could have easily proclaimed themselves as an expert and market dozens of products simultaneously.
But what if there were certain standards that anyone who wanted to become a marketer should have had to meet? Criteria such as the amount of traffic to a website per month and a list size minimum of 100 subscribers etc.
That would not only heighten our marketing standards but would do all of the newcomers a huge favor, because most of them have no clue about how to generate their own leads or how to drive traffic.
Raising the bar would be similar to the 1st person shooter video games where you have to go through mandatory training where you learn to operate the basic weapons, through grenades and move across the battlefield before your first mission.
This way by the time you’re playing the first round-you’re capable of navigating through enemy territory and applying medic kit in case of injury. That makes much more sense than feeble-mindedly wondering in the war zone and getting shot.
3. Less Of Free
Until recently I thought that it’s ultra cool that anyone can get so much free internet marketing training and resources for free, but only now I realize how wrong it was of me to assume so.
Because of the enormous amounts of free offers and inferior opt in bribes, generating leads became harder and the quality of leads has gone down significantly.
Thanks to the low quality opt in bribes, we now face the time where our prospects are immune to our free offers while disregarding the paid ones, since the moment a new product is released it will take only couple of month before it becomes available for free.
I know that because I am one of those people. I don’t remember the last time I bought software, because in most cases I managed to find a free copy within just couple of weeks.
This wouldn’t have happened if there was less of FREE. When we get a lot of free, the value of paid goes down until it becomes free and there’s another product that’s doomed to take its place.
Agree? Disagree? What changes would you like to see in 2010? Leave a comment!